Be the business people find, on Google and in AI answers

More and more people ask ChatGPT, Perplexity or Google’s AI Overviews before they click anything. When Google shows an AI summary, people click a regular result about half as often: 8% of visits instead of 15%, according to Pew Research. Being one of the sources the answer names is the new top spot.

The good news: AI search runs on the same foundations as Google. Google itself says no special files or markup are needed to appear in its AI answers. A site that search engines can read, understand and trust does well in both. That’s the work we do, sometimes called GEO (generative engine optimization).

How it works

1. Free search check

We look at your site the way Google and AI assistants do: what they can read, what’s missing, and how fast it loads on a phone. We also ask ChatGPT, Perplexity and Google the questions your customers ask, and note whether you come up. You get the findings in plain language, whether or not you hire us.

2. Fix the foundations

We fix what holds you back: pages search engines can’t find or index, missing page titles and descriptions, broken links, slow pages, and missing structured data (the labels that tell Google who you are, where you are, and what you offer). We also set you up with Bing, which feeds Microsoft Copilot and other AI assistants.

3. Monthly growth

Each month we improve or add the pages that answer your customers’ real questions, clearly, with the facts and sources AI tools like to quote. We help you earn mentions on the sites AI assistants trust, like review sites, directories and industry press. You get a short report every month: what changed, what it brought in, and what’s next. Month to month, no minimum term.

This works on the site you already have, whether it’s Webflow, WordPress, Shopify, Squarespace or custom code. If the platform itself is the problem, Website Rescue and Growth moves you to fast code you own first.

What we measure

Google. Searches you appear in, clicks, and rankings, from Google’s own Search Console data. Visits from AI Overviews are counted there too.
AI answers. A fixed list of the questions your customers ask, checked every month in ChatGPT, Perplexity and Google, so you can see when you’re named, linked, or left out.
Inquiries. Which pages and sources turn visitors into calls, form submissions and sales. Traffic is only useful if it brings in customers.

What we won’t promise

A guaranteed #1 spot or ChatGPT recommendation. Nobody controls what Google or an AI assistant shows, and AI answers change from one question to the next. Anyone who guarantees a placement is guessing. We commit to the work and to numbers you can check.
Shortcuts. Tricks like keyword stuffing make AI answers less likely to cite you, not more, according to the research that coined the term GEO. The same study found that adding statistics, quotes and sources helped most. That’s what we do.

Why work with us

Numbers first. Henry built data pipelines as a data engineer and forward deployed engineer at Citadel, so every engagement starts with a baseline, and every report shows what moved against it.
Proven here first. This site scores 100 for SEO and 99 for mobile speed on Google’s Lighthouse test (up from 57), and its structured data passes Google’s Rich Results Test.
We know where sites fall short. In our scan of 24,523 Webflow homepages, 47% had no canonical tag (the tag that tells Google which address is the real one) and 53% had no structured data. These are quick fixes that most sites never get.
You own everything. The pages, content and data we create live on your site and stay yours.